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Cannabis: CBD Products

CARE DIVISION

The Challenge

Delays in design kept this CBD product line from launching in a reasonable amount of time. As the months passed by, new competitors were hitting the scene and making a name for themselves. Care Division was in desperate need of polished, high-impact messaging, packaging, printing, collateral design, signage, trade show materials, and a website. In order to be taken seriously in the hyper-competitive CBD industry, everything had to be accurate, appealing, and consistent.

The Solution

We were provided with a basic logo kit and a few design pieces to scale out the line. Over the next 45 days, our team worked day and night creating a brand that would be well received from coast-to-coast by a multi-generational audience. We established consistency and standards across more than a dozen products, engaged with printers for highly customized packaging, and repeatedly delivered on insanely tight deadlines.

The Results

  • Within 60 days of engagement, products hit the shelves
  • Designed a creative trade show booth that attracted new distributors
  • Directed a third party website build from concept to completion
  • Built a library of creative assets for the client to manage in-house

Roles

  • Branding
  • Website Design Consulting
  • Graphic Design
  • Marketing & Advertising
  • Campaign Management
  • Copywriting & Editing
  • Photography & Video Selection
  • Printing & Signage

“I can always rely on Dennis and the HyFyve team to be honest and thorough. They've helped us with all types of projects, and even picked up where other designers had left off. They consistently raise the bar when it comes to our brand.”

Sherri Marzario
Care Division

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Let's Get Started

If you’re ready to soar above your competition and captivate more people, shoot us a note. It’s time to look and sound as stellar as you truly are.

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