B2B industrial brands looking to build genuine connections with their prospects do not solely rely on outbound marketing. In addition, they use an effective inbound marketing strategy to establish personal relationships with their target audience. Compared to advertising, inbound marketing is a powerful way to add authenticity to your brand. We’ve broken down the 6 best inbound marketing tools for industrial companies, so you can stop searching and start connecting with more leads.
To supplement your outbound advertising campaign, you can attract customers with educational content and tailored digital experiences. To do this, you’ll need to channel your digital marketing efforts to directly benefit the people you aim to serve. In return you’ll gain deeper insight into your audiences’ interests, allowing you to further refine your inbound marketing campaign.
Fortunately, there are several automation tools and software that can help you achieve this. In this article, we will look at the six best inbound marketing tools for industrial B2B brands.
- What Is Inbound Marketing Software?
- Best Lead Generation Inbound Marketing Tool
- Best SEO Inbound Marketing Tool
- Best Relationship Management Inbound Marketing Tool
- Best Email Automation Inbound Marketing Tool
- Best Content Management Inbound Marketing Tool
- Best Performance Analytics Inbound Marketing Tool
What Is Inbound Marketing Software?
Inbound marketing software is a tool that enables businesses to generate leads, nurture prospects, remarket, and close more deals. It helps you position your brand as a source of truth for potential customers so they rely on you to answer their questions and solve their problems. Inbound marketing helps you to draw customers in, provide them with value as they move through the funnel, and turn them into paying customers.
Inbound marketing tools can be applied to every aspect of your business, from lead generation to search engine optimization and content management. However, you need to take care to choose the best software for your needs. Here’s a quick look at the inbound marketing tool areas we will cover in this article:
- Lead generation
- Relationship management
- Email automation
- Content management
- Performance Analytics
Best Lead Generation Inbound Marketing Tool: GravityForms
If you want to collect information from website visitors, you need a powerful lead generation tool like GravityForms. GravityForms allows businesses to create and embed high-converting user-friendly forms to their websites and landing pages.
Many businesses use GravityForms to qualify inbound leads before they’re passed off to a sales rep. After collecting visitors’ details, you can directly feed this data into your CRM or email or export data to other sources.
GravityForms also has several plug-and-play templates, which means you don’t have to spend time creating surveys and questionnaires from scratch. It also supports other features like email logic, field validation, and calculations. With GravityForms, you can collect and organize data seamlessly, ensuring that your leads do not get lost in the loop.
“To stand out in this vast sea of information, you must make it easy for people to find your content.”
Best SEO Inbound Marketing Tool: Ahrefs
According to Forbes, we upload about 2.5 quintillion bytes of data to the internet every day. By the end of 2021, we would have generated information worth 74 trillion gigabytes of data.
To stand out in this vast sea of information, you must make it easy for people to find your content. By optimizing your information for search, and this is where tools like Ahrefs come in.
Ahrefs helps you discover keywords you should be ranking for, and to identify hidden business opportunities. With this tool, you can analyze backlinks on competitors’ sites, conduct keyword research, identify topic gaps, and start ranking your website. Ahrefs helps you to grow organic traffic to your site by targeting the right keywords.
Best Relationship Management Inbound Marketing Tool: Hubspot
After attracting new leads for your business, you need to manage these relationships and convert your leads into paying customers. It’s almost impossible to track all of these manually; you need to invest in a marketing automation platform like Hubspot CRM.
Hubspot CRM is built to help you manage customer relationships and interactions so that you can stay on top of your leads. It has several features that enable you to streamline data entry, contacts, leads, sales, productivity, among other things. You can identify the most significant lead sources, determine where each lead is within your funnel, and take the right steps to seal the deal. A good CRM helps you to communicate faster with your prospects and existing clients.
Best Email Automation Inbound Marketing Tool: Sendinblue
Sendinblue is the most intuitive email marketing automation software for industrial B2B brands. It provides an array of tools that can guide your business to acquire and retain inbound customers.
With Sendinblue, you can automate personalized email blasts, email sequences, or one-off communications. It allows you to organize email drip campaigns, manage sign-up lists, and segment subscribers. Sendinblue allows you to personalize communication, and keep your leads engaged until they become paying customers.
Best Content Management Inbound Marketing Tool: GatherContent
From social media posts to ebooks and videos, publishing valuable content is the best way to earn your audience’s trust and build a reliable brand that puts you light years ahead of the competition.
As you build a vast content library, you’ll need a great content management tool to help you organize all your assets. With GatherContent, you can easily keep track of website copy, infographics, and more. It’s an efficient way to implement repeatable processes and visual workflows to power your content marketing campaigns. Managing your content assets with GatherContent gives you full-control over your website layout and design.
Best Performance Analytics Inbound Marketing Tool: Google Analytics
After publishing content, you need to monitor these assets and track their performance. Google Analytics gives you access to valuable performance metrics and real-time business insights to help you strengthen your B2B marketing campaigns.
With the launch of Google Analytics (GA4) in October 2020, business owners can collect additional information about website and ad campaign performance – scrolling time, organic traffic, outbound clicks, video engagement, file downloads, and more. It also allows you to view, track, and manage mobile and web data all in one platform. Google Analytics helps you identify your best-performing content, and track online traffic to your site.
Inbound marketing tools can help you amplify the impact of your industrial marketing strategy. However, before making a choice, you need to consider several factors like pricing, third-party integrations, and user experience. More importantly, choose an inbound software that helps you impress your audience through valuable content creation.
If you need help attracting more inbound leads, schedule a call with the pros at HyFyve, and we’ll be happy to guide you to the next level.