Brand Acquisition & Brand Mergers
The merger and acquisition process tends to be a long and arduous journey, where financials are the focus and the brand merger strategy is left until the end. If your company is doubling down my buying another, you want to get as much equity out of the acquisition as possible. By partnering with HyFyve, we’ll help you create a brand acquisition & brand merger strategy that takes existing employees, brand equity, digital assets, and plans for future growth into consideration.
Don’t get caught down the road wishing you’d done things differently. You have amazing opportunities ahead and it’s mission critical to get them right. Give your new employees a profound sense of pride in the brand, and show the customers you’ve gained that things will be better than ever before.
Brand mergers are an opportunity to improve every business relationship that you have. Plan ahead, build trust, follow through.
BRANDED ASSET AUDIT
- Logo updates
- Brand standard updates
- Website redirection
- Social media account merging
- Email marketing list aggregation
- Email marketing strategy
- Apparel design
- Team building strategy
- Signage design and installation
BRAND MERGER PLAN
- Naming strategy
- Employee buy-in
- Acquired customer retention
- Messaging strategy
- Unique value proposition
- Rollout strategy
- Sunsetting old brands
“The whole is greater than the sum of its parts.”
“Working with HyFyve is like having an entire marketing department minus the overhead. There is no limit to what they can do, and their creative ideas are an inspiration to our team and our clients. The trust we share is deep and I can’t imagine where we would be without them.”