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Connect with Those You Serve

Multicultural Marketing

Multicultural marketing is an equitable and inclusive practice designed to reach people from varying backgrounds. In order to develop a multicultural marketing strategy one must first challenge their own perceptions and accept the fact that one size does not fit all. Fortunately, the future is bright with inclusive messaging and new design standards that pay equal respect to those who grew up speaking a language other than English. If you’re ready to ramp up your multicultural marketing strategy, partner with the diverse team of experts at HyFyve.

Key Services

The days of relying on translated subtitles to connect with other cultures are waning. We must go a step farther and develop culturally relevant messages in order to establish trust among those of differing backgrounds.

STRATEGY

  • Audience Identification
  • Multicultural Messaging Strategy
  • Multicultural Marketing Strategy

TACTICS

  • Accessible Design
  • Dual Language Design
  • Culturally Relevant Translation

“The time is always right to do what is right.”

Martin Luther King Jr.

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