What Is Industrial Internet Marketing? A Complete Guide

 

What Is Industrial Internet Marketing? A Complete Guide

The modern world moves at the speed of light. How do you adequately reach people when the flow of information comes so fast and furious? Industrial internet marketing is the art of reaching large-scale businesses despite the collateral noise, successfully drawing them into your orbit.

Today, we’re going to discuss this methodology in depth with a focus on industrial marketing strategies and services as well as inbound marketing tools designed to help professionals and C-suite executives make their respective businesses truly shine.

What Is Industrial Internet Marketing?

The average person lives a robust digital life. We rely on the internet for everything from entertainment to personal finances. 99% of Generation Z and Millennials, 96% of Gen X, and even 75% of Baby Boomers rely on the internet for daily consumption. The bottom line? Our digital footprint has become a central part of our day-to-day lives.

Because adults from all walks of life spend so much time online, it stands to reason that internet marketing services have become a critical branch of the marketing discipline. But what is industrial internet marketing exactly?

This strategy involves any method, technique, or tool that an industrial company employs in order to promote a brand, product, and service awareness online. Industrial marketing services are more than just digital advertising, however. This approach can also be used to:

• Target specific customer demographics
• Establish authority within your industry
• Uncover previously unaddressed market segments
• Develop long-term relationships with your customers and other stakeholders

 

Why Internet Marketing Is Important for Industrial Companies

This strategy involves any internet marketing strategy or inbound marketing tool used to prospect business for your company online. Why is internet marketing so vital for industrial-based companies, though?

Customers Will Find Your Business Online

Customers from every vertical share one thing in common: they begin their search online when looking for products and services. According to Hubspot, a majority of customers (72%) prefer to visit businesses within five miles of their location. Most of their knowledge regarding those businesses (97%) comes from simple internet searches. What’s more, a staggering 88% of those customers initiated contact with the industrial business in 24 hours or less.

You Will Generate High-Quality Traffic

A well-informed customer is a high-value customer. When it comes to internet marketing, you are dealing with niche products and services by default. You want your B2B and industrial clients to know about products and pricing ahead of time. Through internet-based marketing, you’re guaranteed to attract a certain caliber of business, especially if your industry is highly specialized.

It Improves Your Businesses Visibility

To the general public –or the uninitiated vendor– industrial business can be opaque. There’s a world of nomenclature to discover. Maintaining a digital presence helps you cut through that.

Printed media and word of mouth only reach so far. Through an internet marketing strategy, you’ll discover marketing avenues you never thought possible, greatly augmenting the reach of your advertising efforts.

You Will Remain Competitive

Peer pressure is normally a bad thing, but when it comes to marketing parity, sometimes you just have to go with the flow. Take a look at the adjacent competition in your industry. Chances are they use a combination of inbound marketing tools and industrial internet marketing strategies as well.

 

Types of Internet Marketing for Industrial Companies

So far we’ve only discussed this particular marketing strategy using extremely broad strokes. Let’s turn our attention to the different inbound marketing tools that are commonly used in industrial marketing strategies.

Social Media Marketing

Social media makes the world go ’round. There might be a hint of hyperbole in that statement, but you could make a strong case based on the popularity of social platforms like LinkedIn, Facebook, Instagram, and TikTok. There’s more to social media marketing than just riding the coattails of an ongoing trend, though.

There’s wisdom in meeting your customer base on their own territory. If the bulk of your clientele is using a particular social media platform, harness that audience’s attention to the best of your ability!

Email Marketing

We all get spam in our inboxes. That’s why it’s easy to be dismissive of direct email marketing campaigns, but hold on one second.

According to Hubspot, more than four billion people use email. An incredible 99% of them check their inbox every single day. On top of that, more than 60% of Generation Z’s professionals think that email marketing is the most personal form of outreach –and that number only increases the older your point of contact is!

Content Marketing

Take a minute and think about your typical web-browsing experience. The modern website is built around “content,” i.e. high-value material (text, audio, or visual) that helps establish the website’s authority, expertise, and experience. If your business deals in a niche product or service, web content is extremely important. It establishes trust which is the bedrock for a long relationship between you and your customers.

SEO

Search engine optimization (SEO) is part of content marketing’s power. SEO involves web design techniques that help your company’s website get discovered more easily. You may hear it referred to as “ranking on Google’s SERP or search engine results page. A combination of design principles, keywords, and best practices can help put your company’s name in front of a much wider audience.

Paid Advertising

All the aforementioned strategies share one thing in common: they are considered organic marketing techniques. When all else fails, however, there are paid advertising options available. This is the sponsored content you often see at the top of the SERP.

 

How Industrial Companies Can Develop an Internet Marketing Strategy

Now that we’ve explored common types of industrial internet marketing, let’s take a brief look at how you can set up your own internet marketing strategy.

Step 1: Establish Your Goals

In order to be successful with your internet marketing campaign, you have to start with an end goal in mind. Are you looking to drive brand awareness, break into a new market, or just go peddle to the floor with customer acquisition? The first step is having a clear goal in mind before you start.

Step 2: Identify Your Target Market

Who will your industrial internet marketing strategies and inbound marketing tools appeal to? The next step in the process is figuring out who your target market is. That will be highly contingent on your industry’s niche. Like step one, however, the focus is critical if you want your company’s products to shine brightly.

Step 3: Choose Which Internet Marketing Strategies You Will Use

As we previously examined, there are many different ways to implement internet marketing strategies for your industry, from solid SEO practices to paid advertising campaigns. Once you have a clear direction in mind, you can choose a la carte options that fit your particular company and situation.

Step 4: Track and Monitor Your Progress

Refining your process, upscaling your business, and expanding your service footprint involve a healthy dose of self-reflection. After all, progress demands that a company be its own harshest critic. The final step means tracking and monitoring your progress while evaluating the effectiveness of your marketing efforts. Those who are willing to engage in self-critique will see their company continue to prosper.

Summary

For large-scale industrial companies, the internet has become a critical marketing avenue. Your customers all maintain a rich, digital footprint; industrial internet marketing is a great way to meet them on their own turf. Through a strategic mix of SEO best practices, inbound and outbound advertising techniques, and social media presence, you can better position your business to a much wider audience. Unsure where to start? Let’s schedule a quick meeting, HyFyve is here to help.