As organizations strive to target certain demographics, establishing cultural relevance has become a key factor in the success of their efforts. This article explores what cultural relevance is and why it matters for marketing. What is Cultural Relevance? Cultural relevance is the ability of an organization or business to meet the needs and beliefs … Continued
Every business needs a strategy to be sustainable, but developing one can be difficult. In today’s market, consumers are looking for brands that care about the world around them and are actively working to improve it. In addition, eco-friendly methods of doing business can help you save time and money in the long run. … Continued
In today’s world of growing environmental degradation, lack of resources, and neglected social services, the societal concept of marketing is doubted. Some people may question most businesses’ ability to satisfy customers and meet their long-run societal welfare obligations. Societal marketing is closely related to Corporate Social Responsibility (CSR) and Sustainable development. Its … Continued
Blending two disparate elements together is never an easy task. When it comes to mergers and acquisitions(M&A), however, that’s precisely what executives and marketing professionals are called upon to do. Just like forming a stepfamily, there will be false starts, growing pains, and incongruences. That’s why proper attention to acquisition branding is so vital, … Continued
Given the social unrest and political activism of the past few years, it’s little wonder that the term “multicultural marketing” is ubiquitous in marketing departments and agencies these days. It’s not a new term. Multicultural marketing as a formal business strategy has been in practice since the Sixties but really exploded in growth in … Continued
“New Year, New B2B Digital Marketing Trends”. As we move forward into 2022, the latest B2B digital marketing strategies are already unfolding before our eyes. And if your organization is willing to wager it all on Facebook and print ads in trade publications, then you might as well throw in the towel because your … Continued
If you examine successful business mergers, you’ll find businesses that followed an effective integration plan and brand merger strategy. Not only did they ensure their underlying financials were in sync, but they also worked tirelessly to combine their business functions, personnel, and organizational culture successfully. And merger failures? You’ll find a trail of missteps, … Continued
In October 2021, the chairman of Facebook, Mark Zuckerberg, declared the company’s commitment to developing a metaverse, an extension to existing internet technologies, with potential access points through smartphones, VR, and AR headsets. However, the metaverse is also an online digital world, with infinite unexplored opportunities for brands to advertise themselves on this newly … Continued
Facebook CEO Mark Zuckerberg’s announcement of the development of the metaverse echoed through social media and resonated in the minds of various brands, since it offers new marketing opportunities. However, your brand will need a marketing strategy to effectively advertise in the newly created virtual world. Here are some tips for creating a metaverse … Continued
In order to rise above the competition, your business-to-business (B2B) company needs a brand identity that helps you engage your target audience, build partnerships, and scale your organization. The secret to that lies in creating a B2B brand strategy. In this guide, we will show you how to create one that’s guaranteed to boost … Continued
