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Local Government: County

EAGLE COUNTY

The Challenge

The COVID-19 virus arrived in Eagle County before most Americans were aware of its presence. Community members looked to local government officials for guidance and they sifted though noisy social media channels in search of timely, local facts. Meanwhile, the County’s Communications team worked around the clock with local stakeholders to deliver emergency messaging. No matter how hard they tried, more support was needed.

The Solution

The only way to reach community members quickly and stay in front of them was through Facebook. It was a scary time, and the formal tone of government communications was not reaching everyone. We determined that the client needed a sub-brand that retained the authority of local government but with a compassionate, human tone. We repurposed the County’s existing logo mark and launched a new Facebook page called, “One Valley Voice”. Every post and graphic had to be bilingual to support the Latino population, so we worked with translators to ensure that our Spanish was accurate and culturally relevant. The brand instantly gained in popularity and improved the public’s perception of their elected officials. Residents could see how their government was working incredibly hard to keep them safe and trust prevailed during a time of crisis.

The Results

  • Eagle became the first county to reopen in Colorado
  • Over 1,000 Facebook followers in the first five days
  • Became the County’s most popular social media profile within three weeks
  • Engaged with English and Spanish speaking residents equally
  • Wrote, “The Five Commitments for Containment”, to protect the public health

Roles

  • Branding & Logo Design
  • Graphic Design
  • Marketing & Advertising
  • Campaign Management
  • Social Media Marketing
  • Content Marketing
  • Copywriting & Editing
  • Photography & Video Creative Direction
  • Printing & Signage
  • Analytics & ROI Reporting

“HyFyve was there for us when we needed them most. Their creative messaging helped local officials connect with the public and made our residents safer during an unprecedented crisis. Eagle County Government is stronger with HyFyve in our corner, and so is our community.”

Angelo Fernandez
Eagle County Government

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