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Local Government: Police Department


The Challenge

The mission statement for the police department was verbose and uninspiring. The force was changing to a more progressive, more citizen-focused team, and they needed a mantra that everyone could feel proud of and stand behind.

The Solution

We put the department through a modified version of our envisioning session, a brand exploration. From this collaborative session, we ultimately created a new mission statement, set of primary values, and a vision for the future.

The Results

  • Boosted morale at the department
  • The team operates under a shared vision
  • The mission among all officers is the same


  • Brand Exploration
  • Mission, Vision, Values
  • Messaging Strategy
  • Copywriting & Editing

“Dennis was able to magically craft an exceptional mission, vision, and values statement from the input of our police force. It diverted from the more traditional approaches synonymous with a governmental organization and yielded a fresh, creative, citizen-focused perspective.”

Chief Greg Daly
Avon Police Department


Let's Get Started

If you’re ready to soar above your competition and captivate more people, shoot us a note. It’s time to look and sound as stellar as you truly are.

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