Local Government: Police Department
AVON POLICE DEPARTMENT
The mission statement for the police department was verbose and uninspiring. The force was changing to a more progressive, more citizen-focused team, and they needed a mantra that everyone could feel proud of and stand behind.
We put the department through a modified version of our envisioning session, a brand exploration. From this collaborative session, we ultimately created a new mission statement, set of primary values, and a vision for the future.
- Boosted morale at the department
- The team operates under a shared vision
- The mission among all officers is the same
- Brand Exploration
- Mission, Vision, Values
- Messaging Strategy
- Copywriting & Editing
“Dennis was able to magically craft an exceptional mission, vision, and values statement from the input of our police force. It diverted from the more traditional approaches synonymous with a governmental organization and yielded a fresh, creative, citizen-focused perspective.”
Chief Greg Daly
Avon Police Department
If you’re ready to soar above your competition and captivate more people, shoot us a note. It’s time to look and sound as stellar as you truly are.