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Local Government: Recreation District

MOUNTAIN RECREATION

The Challenge

Formerly known as WECMRD (pronounced ‘wek•murd’), this 30-year old, multi-location rec district battled against an awkward name, a rickety website, haphazard messaging, and a diluted brand. Every time a new flyer, sign, or webpage was needed, the team was unsure of which assets to use, so the brand became disorienting.

The Solution

Together with their marketing committee, we invented the fresh, new Mountain Recreation brand, which has been loyally adopted by the community and the team. To levitate growth and sales, we made a big website feel small, fusing numerous locations and service offerings into an easy-to-use interface, which their team now manages.

The Results

  • Client invited to deliver marketing presentation at NRPA annual conference
  • 57% increase in new website users, year over year
  • 85% increase in website page views, year over year
  • Facebook followers increased from 1,015 to 1,678 in 1-year
  • Instagram followers increased by 152% in 1-year
  • Email campaigns generating 41% open rate and 10% click rate

Roles

  • Branding & Logo Design
  • Website Design
  • Graphic Design
  • Marketing & Advertising
  • Campaign Management
  • Copywriting & Editing
  • Photography & Video Selection
  • Printing & Signage
  • Analytics & ROI Reporting

“Working with HyFyve is an amazing experience. Their talented team led a government organization through a full rebrand and website rebuild in seven months. They truly listened, adapted to our feedback, and created a brand that our entire community has embraced.”

Scott Robinson
Mountain Recreation

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Let's Get Started

If you’re ready to soar above your competition and captivate more people, shoot us a note. It’s time to look and sound as stellar as you truly are.

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