In a world where brands compete for consumers’ attention, some companies have found a way to stand out: societal marketing. These organizations understand that the public cares not just about what they buy, but also about the impact of their purchases on society at large. This isn’t just a savvy business move, it’s is about … Continued
5 Acquisition Branding Tips and Tricks The secret to a successful recipe often lies in tried-and-true techniques and a dash of creativity. Drawing from industry best practices and significant case studies, we offer five key acquisition branding tips and tricks. Think of these as your secret ingredients, guiding you through the twists and turns of … Continued
What Is Industrial Internet Marketing? A Complete Guide The modern world moves at the speed of light. How do you adequately reach people when the flow of information comes so fast and furious? Industrial internet marketing is the art of reaching large-scale businesses despite the collateral noise, successfully drawing them into your orbit. Today, … Continued
Mental health has become an integral part of the modern-day national conversation. More people are joining the discussion and showing interest in professional mental health services. Despite the progress, stigma still surrounds the topic for many Americans. The result is increased difficulty in marketing mental health services online. As a mental health service provider, … Continued
Creating an annual report for a nonprofit can seem intimidating, but with the right preparation and planning, it can be a stress-free process. An annual report effectively communicates a nonprofit’s achievements over the past year and its goals moving forward. It is an opportunity to thank donors, volunteers, and staff and to showcase the impact … Continued
To run a successful nonprofit, there are many aspects to consider. One of the most important is finding the right balance between donor messaging and purpose on your website. Donors are the lifeblood of any nonprofit, and the messages sent to them need to be effective and purpose-driven to attract and keep them engaged. This … Continued
Modern brands need to connect with their audience in a deep and meaningful manner to help build authenticity, loyalty, and trust. This is where archetype branding comes in. In an increasingly competitive digital marketplace, having amazing products, a great logo, and a catchy slogan may not be enough–especially without a brand story. As such, … Continued
As organizations strive to target certain demographics, establishing cultural relevance has become a key factor in the success of their efforts. This article explores what cultural relevance is and why it matters for marketing. What is Cultural Relevance? Cultural relevance is the ability of an organization or business to meet the needs and beliefs … Continued
Every business needs a strategy to be sustainable, but developing one can be difficult. In today’s market, consumers are looking for brands that care about the world around them and are actively working to improve it. In addition, eco-friendly methods of doing business can help you save time and money in the long run. … Continued
In today’s world of growing environmental degradation, lack of resources, and neglected social services, the societal concept of marketing is doubted. Some people may question most businesses’ ability to satisfy customers and meet their long-run societal welfare obligations. Societal marketing is closely related to Corporate Social Responsibility (CSR) and Sustainable development. Its … Continued
