Think ‘social responsibility’ is just about philanthropy? Think again. In recent years, social responsibility has transformed from a mere buzzword into a strategic imperative for all types of organizations. Many organizations now aim to minimize harm through sustainable, ethical practices and even create products and services that serve to address social problems. A wealth … Continued
In 2023, it’s clear as day: AI has taken the marketing world by storm. If you’re still operating with traditional marketing methods without a touch of AI, you’re not just losing out — you’re willingly staying in the past. Let’s embark on a journey to uncover some of the most tangible real-world AI marketing … Continued
In today’s rapidly evolving digital landscape, Artificial Intelligence (AI) is a beacon for marketing. As consumer needs become more intricate, AI emerges as a tool to provide more refined, tailored experiences. Brands, including nonprofits, are realizing its potential in creating more personalized interactions, ultimately driving better return on investment (ROI). This article delves into … Continued
In a world where brands compete for consumers’ attention, some companies have found a way to stand out: societal marketing. These organizations understand that the public cares not just about what they buy, but also about the impact of their purchases on society at large. This isn’t just a savvy business move, it’s is about … Continued
5 Acquisition Branding Tips and Tricks The secret to a successful recipe often lies in tried-and-true techniques and a dash of creativity. Drawing from industry best practices and significant case studies, we offer five key acquisition branding tips and tricks. Think of these as your secret ingredients, guiding you through the twists and turns of … Continued
What Is Industrial Internet Marketing? A Complete Guide The modern world moves at the speed of light. How do you adequately reach people when the flow of information comes so fast and furious? Industrial internet marketing is the art of reaching large-scale businesses despite the collateral noise, successfully drawing them into your orbit. Today, … Continued
Mental health has become an integral part of the modern-day national conversation. More people are joining the discussion and showing interest in professional mental health services. Despite the progress, stigma still surrounds the topic for many Americans. The result is increased difficulty in marketing mental health services online. As a mental health service provider, … Continued
Creating an annual report for a nonprofit can seem intimidating, but with the right preparation and planning, it can be a stress-free process. An annual report effectively communicates a nonprofit’s achievements over the past year and its goals moving forward. It is an opportunity to thank donors, volunteers, and staff and to showcase the impact … Continued
To run a successful nonprofit, there are many aspects to consider. One of the most important is finding the right balance between donor messaging and purpose on your website. Donors are the lifeblood of any nonprofit, and the messages sent to them need to be effective and purpose-driven to attract and keep them engaged. This … Continued
Modern brands need to connect with their audience in a deep and meaningful manner to help build authenticity, loyalty, and trust. This is where archetype branding comes in. In an increasingly competitive digital marketplace, having amazing products, a great logo, and a catchy slogan may not be enough–especially without a brand story. As such, … Continued
