What Is Industrial Internet Marketing? A Complete Guide The modern world moves at the speed of light. How do you adequately reach people when the flow of information comes so fast and furious? Industrial internet marketing is the art of reaching large-scale businesses despite the collateral noise, successfully drawing them into your orbit. Today, … Continued
Mental health has become an integral part of the modern-day national conversation. More people are joining the discussion and showing interest in professional mental health services. Despite the progress, stigma still surrounds the topic for many Americans. The result is increased difficulty in marketing mental health services online. As a mental health service provider, … Continued
Creating an annual report for a nonprofit can seem intimidating, but with the right preparation and planning, it can be a stress-free process. An annual report effectively communicates a nonprofit’s achievements over the past year and its goals moving forward. It is an opportunity to thank donors, volunteers, and staff and to showcase the impact … Continued
To run a successful nonprofit, there are many aspects to consider. One of the most important is finding the right balance between donor messaging and purpose on your website. Donors are the lifeblood of any nonprofit, and the messages sent to them need to be effective and purpose-driven to attract and keep them engaged. This … Continued
Modern brands need to connect with their audience in a deep and meaningful manner to help build authenticity, loyalty, and trust. This is where archetype branding comes in. In an increasingly competitive digital marketplace, having amazing products, a great logo, and a catchy slogan may not be enough–especially without a brand story. As such, … Continued
As organizations strive to target certain demographics, establishing cultural relevance has become a key factor in the success of their efforts. This article explores what cultural relevance is and why it matters for marketing. What is Cultural Relevance? Cultural relevance is the ability of an organization or business to meet the needs and beliefs … Continued
Every business needs a strategy to be sustainable, but developing one can be difficult. In today’s market, consumers are looking for brands that care about the world around them and are actively working to improve it. In addition, eco-friendly methods of doing business can help you save time and money in the long run. … Continued
In today’s world of growing environmental degradation, lack of resources, and neglected social services, the societal concept of marketing is doubted. Some people may question most businesses’ ability to satisfy customers and meet their long-run societal welfare obligations. Societal marketing is closely related to Corporate Social Responsibility (CSR) and Sustainable development. Its … Continued
Blending two disparate elements together is never an easy task. When it comes to mergers and acquisitions(M&A), however, that’s precisely what executives and marketing professionals are called upon to do. Just like forming a stepfamily, there will be false starts, growing pains, and incongruences. That’s why proper attention to acquisition branding is so vital, … Continued
Given the social unrest and political activism of the past few years, it’s little wonder that the term “multicultural marketing” is ubiquitous in marketing departments and agencies these days. It’s not a new term. Multicultural marketing as a formal business strategy has been in practice since the Sixties but really exploded in growth in … Continued
