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How to Create an Annual Report for a Nonprofit Organization

Creating an annual report for a nonprofit can seem intimidating, but with the right preparation and planning, it can be a stress-free process. An annual report effectively communicates a nonprofit’s achievements over the past year and its goals moving forward. It is an opportunity to thank donors, volunteers, and staff and to showcase the impact … Continued

How to Build an Effective Fundraising Website for a Nonprofit

To run a successful nonprofit, there are many aspects to consider. One of the most important is finding the right balance between donor messaging and purpose on your website. Donors are the lifeblood of any nonprofit, and the messages sent to them need to be effective and purpose-driven to attract and keep them engaged. This … Continued

Understanding Archetype Branding, What It Does, and Its Benefits

  Modern brands need to connect with their audience in a deep and meaningful manner to help build authenticity, loyalty, and trust. This is where archetype branding comes in. In an increasingly competitive digital marketplace, having amazing products, a great logo, and a catchy slogan may not be enough–especially without a brand story. As such, … Continued

Seven Sustainable Business Strategies You Can Begin Today

  Every business needs a strategy to be sustainable, but developing one can be difficult. In today’s market, consumers are looking for brands that care about the world around them and are actively working to improve it. In addition, eco-friendly methods of doing business can help you save time and money in the long run. … Continued

Why a Societal Marketing Strategy is Important and How to Develop One

  In today’s world of growing environmental degradation, lack of resources, and neglected social services, the societal concept of marketing is doubted. Some people may question most businesses’ ability to satisfy customers and meet their long-run societal welfare obligations.     Societal marketing is closely related to Corporate Social Responsibility (CSR) and Sustainable development. Its … Continued

What is Acquisition Branding? Plus 5 Tips & Tricks

  Blending two disparate elements together is never an easy task. When it comes to mergers and acquisitions(M&A), however, that’s precisely what executives and marketing professionals are called upon to do. Just like forming a stepfamily, there will be false starts, growing pains, and incongruences. That’s why proper attention to acquisition branding is so vital, … Continued

How to Create a Multicultural Marketing Strategy

  Given the social unrest and political activism of the past few years, it’s little wonder that the term “multicultural marketing” is ubiquitous in marketing departments and agencies these days. It’s not a new term. Multicultural marketing as a formal business strategy has been in practice since the Sixties but really exploded in growth in … Continued

7 B2B Digital Marketing Trends You Should Follow in 2022

  “New Year, New B2B Digital Marketing Trends”. As we move forward into 2022, the latest B2B digital marketing strategies are already unfolding before our eyes. And if your organization is willing to wager it all on Facebook and print ads in trade publications, then you might as well throw in the towel because your … Continued

Brand Merger Strategy: The Step by Step Guide

  If you examine successful business mergers, you’ll find businesses that followed an effective integration plan and brand merger strategy. Not only did they ensure their underlying financials were in sync, but they also worked tirelessly to combine their business functions, personnel, and organizational culture successfully. And merger failures? You’ll find a trail of missteps, … Continued

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